Facebook isn’t just a social platform—it’s also a powerful tool to earn money if you know how to use it right. Whether you’re a content creator, small business owner, or influencer, here are 7 effective ways to generate income from Facebook.

1. In-Stream Ads (Facebook Ad Breaks)

Facebook allows you to place short ads in your videos. You earn money based on views and engagement with these ads.

Requirements:

  • 5,000 followers or more
  • 60,000 total minutes of video watched in the last 60 days
  • Comply with Facebook’s Monetization Policies
  • If your videos are engaging and regularly posted, this can become a strong revenue stream.

2. Facebook Stars (for Live & Reels)

During your live videos or short Reels, viewers can send you Stars—each worth $0.01. These small contributions can add up, especially if you have a loyal following.

Make sure to engage with your audience during lives and thank them for their Stars.

3. Fan Subscriptions
You can create a subscription model where fans pay a monthly fee to support your content. In return, they get exclusive content, badges, or shoutouts.

Eligibility: Facebook has specific requirements for this feature, including a certain follower count and page activity.

4. Affiliate Marketing
Share affiliate links in your posts or videos. If someone buys a product through your link, you earn a commission. This is great if you review products or recommend tools.

Tip: Always use affiliate links that are relevant to your audience for better results.

5. Sell Products or Services (Facebook Shops)
Set up a Facebook Shop or promote your products/services directly through your page or groups.

This works for:

  • Physical products
  • Digital goods (ebooks, templates, etc.)
  • Services (consulting, coaching, etc.)

6. Sponsored Posts & Brand Deals
Collaborate with brands who pay you to feature their products in your posts, stories, or videos. The more followers and engagement you have, the more you can charge.

Pro Tip: Always disclose sponsored content to build trust with your audience.

7. Drive Traffic to Other Platforms
Use Facebook to drive traffic to your website, blog, or YouTube channel—where you can monetize through ads, products, or memberships.

This is an indirect but highly effective method to build long-term income.

Final Thoughts
Facebook offers many opportunities to turn your content and presence into income. Choose the methods that match your strengths and audience, and be consistent. As your followers grow, so will your earning potential.